Content Bar and Grill Example

 Happy Tavern and Barbeque grill Case Study Essay

Universiteit van Amsterdam

Amsterdam Business School

Crucial History of " Happy Pub & Grill”

Case Study

Intercontinental Entrepreneurship

Lecturer: Dr . L. T. Vinig

Due Date: March 21, 2010

Name E-mail Student Quantity

Vladislava Krasteva Vladislava. [email protected] uva. nl 6259936

Krasimir Velinov Krasimir. [email protected] uv a. nl 6351476

Content

Introduction……………………………………………………………………... 2

Analysis…………………………….. ……………………………. ………………3

The businessman and the team………………………………………………........... 3

The idea and the causing product / service offering…………………………………….. …4

The worth proposition…………………………………………………………….. …5

Funding model………………………………………………………………………5

The business and revenue model of the venture ……. …………………………………….. 6

Business strategy……………………. …………………………………………………………7

The venture development routine and current position, initial conditions ….. ………….. 7

Effects of main events and resulting span of action…….. ………………. ………………9

Lessons learned ………………. ……………………... ……………………. ………………... doze

Discussion………………………………………………………………………13

References………………………………………………………………………14

Introduction

Happy – feeling or showing satisfaction or satisfaction. Fortunate, blessed, glad, pleased, joyful, gleeful, ecstatic, advantageous, blessed. Only one word although so many explanations. " Happy Bar & Grill " is a sequence of eating places in Getaway and Barcelona. Once experienced this place's spirit, flavor and services, you can easily affiliate the brand identity with the connotations of the word " happy”. You will be in captivity of their quality meals and excessive standards. The " Completely happy Bar & Grill” company is the most powerful in its course and the major as well. Significant features the restaurant chain brings forward are it is delicious and healthy meals, the look after the customer, foodstuff diversity, unique happy ambiance, quick and flawless support, focus on bringing joy and smile in today frantic lifestyle.

The case released here is a great illustration of enterprising entrepreneur with an excellent flair in neuro-scientific food and beverage. Starting as a retailer in a friends and family fast food kiosk, the youthful at that time Orlin Popov acknowledges an opportunity, meets the right persons and dares to lay down the fundamentals of a restaurant chain was never available till then in his indigenous country Bulgaria.

Nevertheless, in this case examine we is going to concentrate on the expansion and the rendering (performance) from the " Content Bar & Grill”, along with its successes. As far as the described business is within the territory of Bulgaria it had been impossible for all of us to execute an interview with a members of the management face to face. Consequently, dramon attempts were made to get the necessary information through social networks. Thankfully, a member of the marketing section was willing to cooperate with us on each of our project. Yet , most of the supplied data is because of the company's web page, existing selection interviews with the creators, articles in newspapers and magazines.

In this particular case, we certainly have used the next framework. First of all, we have considered under consideration the primary role with the entrepreneur as well as the motives lurking behind the beginning of these kinds of a opportunity. In the second part all of us will focus on the idea, the resulting product and service offering, plus the proposition of the value. After that, it is going to become described the funding, organization and earnings model of the enterprise, likewise the business technique. Ultimately, a discussion will supply with main conclusions and insights.

Analysis

The entrepreneur as well as the team

" Completely happy Bar & Grill” continues to be established in 1994 simply by Orlin Popov. The initially restaurant was opened on Christmas day. The beginning was difficult as well as the place initially had just 18 seating capacity. Even though, the future was promising mainly because...

References: " Happy tavern & grill” homepage http://www.happy.bg

Interview with founder of " Completely happy bar & grill” Mister. Orlin Popov published on http://www.bacchus.bg/show.php?storyid=785447

Eckhardt, J. Big t. & H. A. Shane, (2003). ''Opportunities and entrepreneurship”, Journal of Management, 29(3), 333-349

Shane, S. (2000)”Prior knowledge plus the discovery of entrepreneurial opportunities”, Organization Technology, 11(4), 448-469

http://www.referati.org

Van der Have, R., Toivonen, M., Tuominen, T. " Dimensions of service innovation”, Innovation Management Institute, Espoo Finland

Baumal, W. (2005)”Microtheory of entrepreneurship: More is present than is recognized. IN: Vinig ainsi que al. ”The emergence of entrepreneurial economics”, 27-37.. Elsevier.

http://www.Wikipedia.org

Schumpeter, J. (1934)”Cpitalism, socialism, and democracy. New york city: Harper & Row

Mateev, M(1998)" Tiny firms and economic development in developed and move economies” -- http://books.google.com/books?id=0JgzJOAHPl0C&pg=PA181&lpg=PA181&dq=miroslav+mateev+1998&source=bl&ots=FSifD4tyY5&sig=01RIBkqyMXvUfiYx1h4ofsQeGfg&hl=en&ei=aHm_TNjbMc7sOZ_koFs&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBIQ6AEwAA#v=onepage&q=miroslav%20mateev%201998&f=false

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